Antoine Buoro-Turetti
Nike —Adidas —
—

“A childhood dream realized, with the best yet to come.”

ANTOINE BUORO-TURETTITHE JOURNEYENTER THE EXHIBITION

AT THE BEGINNING

No audience.No sponsorship.No statistics.No career plan.

Just the desire to play. To push. To try again. To get better.

That mindset stayed.

01/ 07

AGE 6

RED F50 TUNIT

My first pair of football boots was adidas — red F50 Tunit. They are part of the reason I started playing football in the first place.

A children's football team lined up arm in arm on the pitch, in navy and red kit, after a match.

Before I knew anything about sport, brands, careers or pressure, there was simply a child who wanted to play.

AGE 6 · RED F50 TUNIT · FIRST BOOTS

02/ 07

ONE AFTERNOON

AT PEYRAGUDES

My brother, my grandfather and me. A Pyrenean mountain pass. The Tour de France live, in front of us.

No stopwatch. No stakes. Just three people watching sport because sport felt important.

The Tour de France peloton climbing a green Pyrenean mountain pass, seen from the roadside.
A green Pyrenean hillside at Peyragudes, with a giant cycling jersey laid out on the slope above the parked cars.

Sport was a shared emotion long before it was a performance.

ONE AFTERNOON · PEYRAGUDES · TOUR DE FRANCE

03/ 07

FOURTEEN YEARS

OF FOOTBALL

I played football competitively in a club for fourteen years, from age six until age twenty.

Football taught me how to be part of a team, how to deal with pressure and how to keep showing up.

A player in a green kit striking the ball at full stretch during a match, chased by a defender in red.

FOURTEEN YEARS · AGE 6 → 20 · CLUB FOOTBALL

TrainPlayLoseWinLearnProgressTogether

Football was never just a sport I played. It became part of who I am.

04/ 07

SIX MONTHS

AT PARC DES PRINCES

I spent six months working at Paris Saint-Germain. It was the first time I saw sport from the inside.

I didn't discover sport at PSG. I discovered the industry behind something I had already loved for most of my life.

I had spent my life experiencing sport. At PSG, I learned how to build the experience for others.

Pitchside at the Parc des Princes before kick-off, accreditation around the neck, the stands filling up behind.

SIX MONTHS · PARC DES PRINCES

Holding an oversized player card on the pitchside LED boards at the Parc des Princes during a matchday activation.

MATCHDAY

Standing beside the UEFA Champions League trophy against a red backdrop.

CHAMPIONS LEAGUE

05/ 07

STARTED AT TWENTY

A NEW WAY TO PLAY

At twenty, I started CrossFit.

At the same time I kept playing football, without club competition. I didn't stop being a footballer. I found another way to challenge myself.

Four runners in yellow race shirts standing arm in arm on an alpine meadow, snow peaks behind.

ALPINE MEADOW

Standing on a grass field in a red E.Leclerc Limoux shirt, a can raised, other athletes behind.

ON THE FIELD

A lone player keeping the ball up in a winter vineyard, the Pyrenees on the horizon.

FOOTBALL · STILL PLAYING

The way I practise sport has changed. The need to play, to push myself and to improve has not.

06/ 07

RIGHT NOW

THE CHALLENGE

I train because I enjoy discovering what I can do when I push myself.

Play. Push. Try again. Get better.

Lifting a loaded barbell in a gym while wearing a football shirt and match socks.
Running flat out on an empty road in the early morning, shirt in hand.

CROSSFIT

Racing uphill on a steep alpine meadow with poles, snow-covered peaks behind.

RACE DAY · MOUNTAIN

Holding the finisher medal in the street after the Paris Marathon, runners still coming in behind.

2025 PARIS MARATHON · 3:41:41

I actively choose discomfort.I move to be 1% better day after day after day.

RIGHT NOW · THE CHALLENGE

07/ 07

YOU GOT THIS

adidas gave me my first "you got this" before I could read the label. Let me spend six months making sure the next kid hears it too.

ANTOINE BUORO-TURETTI

Walking back up the beach with a surfboard under one arm, the sea behind.
Holding the finisher medal in the street after the Paris Marathon, runners still coming in behind.
Racing uphill on a steep alpine meadow with poles, snow-covered peaks behind.
Running flat out on an empty road in the early morning, shirt in hand.
Lifting a loaded barbell in a gym while wearing a football shirt and match socks.
A lone player keeping the ball up in a winter vineyard, the Pyrenees on the horizon.
Standing on a grass field in a red E.Leclerc Limoux shirt, a can raised, other athletes behind.
Four runners in yellow race shirts standing arm in arm on an alpine meadow, snow peaks behind.
Standing beside the UEFA Champions League trophy against a red backdrop.
Holding an oversized player card on the pitchside LED boards at the Parc des Princes during a matchday activation.
Pitchside at the Parc des Princes before kick-off, accreditation around the neck, the stands filling up behind.
A player in a green kit striking the ball at full stretch during a match, chased by a defender in red.
A green Pyrenean hillside at Peyragudes, with a giant cycling jersey laid out on the slope above the parked cars.
The Tour de France peloton climbing a green Pyrenean mountain pass, seen from the roadside.
A children's football team lined up arm in arm on the pitch, in navy and red kit, after a match.
CONTINUE THE EXHIBITION

Writing on sport business, sponsorship and brands.