Nike —Adidas —
—I’m a student at emlyon business school and an aspiring sports marketer passionate about football, brand strategy, and sponsorship. After gaining experience at Paris Saint-Germain, I’m working toward a career with leading global sports brands, where performance culture meets innovative marketing.
Btw I also founded Hero., a sports brand that will be loud very soon…
May 30, 2026
Sport Business Review May 2026: FIFA×Fanatics, Marseille×Monster, Serie A×Polymarket, the Adidas, Lay’s and Powerade World Cup campaigns, fan fatigue and the battle for attention.
May 3, 2026
Sport Business Review April 2026: athlete attention economy, Whoop×PSG, Polymarket, WhatsApp fan engagement, women’s sport growth and financial pressure in French football.
March 29, 2026
On the occasion of the Milano-Cortina Winter Olympics, Nike made a bold move with the launch of ACG — All Conditions Gear.