Nike —Adidas —
—I’m a student at emlyon business school and an aspiring sports marketer passionate about football, brand strategy, and sponsorship. After gaining experience at Paris Saint-Germain, I’m working toward a career with leading global sports brands, where performance culture meets innovative marketing.
Btw I also founded Hero., a sports brand that will be loud very soon…
September 30, 2026
Kylian Mbappé leaves Nike for On. September 2026 also brings Manchester City’s guilty verdict, a cracked Premier League sleeve market, Socios’ Spain token, Heineken’s Champions League exit and the Big Five spending gap.
September 1, 2026
Sport Business Review Summer 2026: FIFA World Cup commercial model, CMA CGM, Salesforce, Google, Coca-Cola, naming rights, influencer broadcasting, Footpack, Deloitte and liquid sport.
May 30, 2026
Sport Business Review May 2026: FIFA×Fanatics, Marseille×Monster, Serie A×Polymarket, the Adidas, Lay’s and Powerade World Cup campaigns, fan fatigue and the battle for attention.