News
← HomeAt the end of each month you will find a summary of the latest sport business and sponsorship news, along with a short strategic analysis and/or activation ideas.
- SB Review - September 2026
September 30, 2026
Kylian Mbappé leaves Nike for On. September 2026 also brings Manchester City’s guilty verdict, a cracked Premier League sleeve market, Socios’ Spain token, Heineken’s Champions League exit and the Big Five spending gap.
- SB Review - Summer 2026
September 1, 2026
Sport Business Review Summer 2026: FIFA World Cup commercial model, CMA CGM, Salesforce, Google, Coca-Cola, naming rights, influencer broadcasting, Footpack, Deloitte and liquid sport.
- SB Review - May 2026
May 30, 2026
Sport Business Review May 2026: FIFA×Fanatics, Marseille×Monster, Serie A×Polymarket, the Adidas, Lay’s and Powerade World Cup campaigns, fan fatigue and the battle for attention.
- SB Review - April 2026
May 3, 2026
Sport Business Review April 2026: athlete attention economy, Whoop×PSG, Polymarket, WhatsApp fan engagement, women’s sport growth and financial pressure in French football.
- Zoom Activation #1 - Nike x ACG
March 29, 2026
On the occasion of the Milano-Cortina Winter Olympics, Nike made a bold move with the launch of ACG — All Conditions Gear.
- SB Review - March 2026
March 29, 2026
Sport Business Review March 2026: €1.78bn French market, UTMB×Vibram, Mistral×Visma, Kings League×Adidas, Nike MAVN, UC3, La Roche-Posay—analysis & takeaways.